Jan 26, 2011
Apple's App Store on Twitter
Apple Brings the App Store to Twitter http://t.co/MEaFLhv via @mashsocialmedia @mashable
Aug 14, 2010
Great Leaders are also Managers
Great leaders are also managers. Contrary to many statements and beliefs this article goes on to argue that great leaders often do NOT consider the management duties/responsibilities as below their level. In fact they actively participate. This is what makes them great leaders- as they know the intricacies of the businesses they are in and are able to relay the right and doable strategy and vision to their teams. http://blogs.hbr.org/cs/2010/08/true_leaders_are_also_managers.html
Jul 21, 2010
A Prettier Way to Browse the Social Web
Interesting post on NYT about Flipboard, which developed an app to organize pics and article from FB, and Twitter.http://bits.blogs.nytimes.com/2010/07/21/a-prettier-way-to-browse-the-social-web/?th&emc=th
Yahoo and Microsoft Alliance
Much as been speculated about the Yahoo and Microsoft integration and much more has been written about it. Finally, the much awaited details of this alliance are now clear and out for the public. I have provided few posts on my blog on this already- HERE and HERE. While this may not appeal to a general user, unless Bing screws up on the technology front and fails to serve well to the searchers, it does have an impact on marketer, agencies, search professionals and whoever is in the search marketing industry.
But here is a top level overview.
Bottom line:
1) Yahoo's results will be powered by Microsoft's/ Bing's search technology. Therefore, slowly all search results (currently it is 25% in the US) on Yahoo will be a result of Bing;s search algorithm.
2) Searches on Bing will continue to be powered by Bing;s own platform.
3) YES! Your SEO results will be impacted and will be powered by Bing. So SEO guys start working on improving your Bing ranking (though things may change soon).
4) For the advertisers there will changes on the campaign management front. These would range from match type changes (from Yahoo's Standard and Advanced to Bing's Exact, Phrase and Broad) to targeting to KW negatives or exclusions to canonicalization. So watch for these changes and be prepared to work with new the standards.
5) Your minimum bid changes from $0.01 to $0.05.
6) You will be able to advertise on Yahoo and Big with only one account.
Thanks. Any questions drop me a line.
But here is a top level overview.
Bottom line:
1) Yahoo's results will be powered by Microsoft's/ Bing's search technology. Therefore, slowly all search results (currently it is 25% in the US) on Yahoo will be a result of Bing;s search algorithm.
2) Searches on Bing will continue to be powered by Bing;s own platform.
3) YES! Your SEO results will be impacted and will be powered by Bing. So SEO guys start working on improving your Bing ranking (though things may change soon).
4) For the advertisers there will changes on the campaign management front. These would range from match type changes (from Yahoo's Standard and Advanced to Bing's Exact, Phrase and Broad) to targeting to KW negatives or exclusions to canonicalization. So watch for these changes and be prepared to work with new the standards.
5) Your minimum bid changes from $0.01 to $0.05.
6) You will be able to advertise on Yahoo and Big with only one account.
Thanks. Any questions drop me a line.
Yahoo-Microsoft Partnership "Magic": It is here !!
This has long been overdue, but Yahoo is nonetheless starting to integrate both organic and paid search listings from Microsoft for up to 25 percent of Yahoo Search traffic in the U.S. This means that these search listings is now coming from Microsoft Ad networks. Some U.S. users would have started seeing this integrated Microsoft search ads on Yahoo Search if they were selected by Yahoo.
The Yahoo Search Blog explains this integration via a post which mentioned that:
However, the overall page should look the same as the Yahoo! Search you’re used to – with rich content and unique tools and features from Yahoo!. If you happen to fall into our tests, you might also notice some differences in how we’re displaying select search results due to a variety of product configurations we are testing.
An example was given showing a screenshot of the actual test wherein a boxed area in the normal Yahoo SERP is displaying a paid ad coming from Microsoft. The search results page still carry the overall Yahoo layout and theme, the only difference is the addition of the search ad box. This also means that the search algorithm is still carried out by Yahoo Search.
Yahoo is also planning to integrate both Microsoft’s mobile organic and paid search listings
Full integration for organic search listings in U.S. and Canada is expected starting August/September while the timeline for paid search listing will happen by October.
Original article published HERE
The Yahoo Search Blog explains this integration via a post which mentioned that:
However, the overall page should look the same as the Yahoo! Search you’re used to – with rich content and unique tools and features from Yahoo!. If you happen to fall into our tests, you might also notice some differences in how we’re displaying select search results due to a variety of product configurations we are testing.
An example was given showing a screenshot of the actual test wherein a boxed area in the normal Yahoo SERP is displaying a paid ad coming from Microsoft. The search results page still carry the overall Yahoo layout and theme, the only difference is the addition of the search ad box. This also means that the search algorithm is still carried out by Yahoo Search.
Yahoo is also planning to integrate both Microsoft’s mobile organic and paid search listings
Full integration for organic search listings in U.S. and Canada is expected starting August/September while the timeline for paid search listing will happen by October.
Original article published HERE
MicroHoo: What to expect when you are managing your campaigns
Very informative article about features that will be transitioned and relinquished during the Microsoft-Yahoo integration. So, what does this Microhoo mean to your campaigns? Read about it HERE.
Jul 19, 2010
Jul 16, 2010
Social Media Jobs: The New "Buzz"
More Social Media jobs out there than people.
Brands are using monitoring tools such as Radian6 to identify what people are saying about their brand.
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Metrics used to evaluate success in corporate social media might include: number of Tweets; number of re-Tweets (a Twitter message that's resent by a follower); instances of "customer recovery," in which an irate civilian is successfully mollified; an increase in the number of Facebook fans or Twitter followers; and the number of photos of your product that have been posted online. "We look for opportunities to take our fans and give them more reasons to share their fandom and express their love for the brand," says Rick Wion, the director of social media for McDonald's (MCD). Wion says he is currently crafting a measurement scale that would compare his metrics to the company's traditional media efforts.
Because most of the tools of the profession are free, the new class of social media managers can find themselves stuck with meager operational budgets. One solution is to team up with flush neighbors in the marketing department to create campaigns aimed at converting relevant social media "influencers" (anyone with a bunch of followers anywhere online) into "brand ambassadors" through the strategic deployment of free stuff.
Earlier this summer, for instance, Princess Cruises hosted roughly a dozen Twitter-loving travel hobbyists on an 11-day "cruisetour" through Alaska. It's hard to put a value on the results; Rick Griffin, owner of a site called The Midlife Road Trip Show, tweeted to his 20,000-plus followers: "My 'boat ride' was incredible!! Had the time of my life and I gained about 12 pounds :)."
Similarly, Ford Motor (F) last year handed over advance models of the Ford Fiesta to a hundred social-media-savvy "agents." In a press release, Ford described the agents as "witty, irreverent, and adventurous" enthusiasts who were "socially outgoing, and more than happy to share their opinions" with fellow "Millennials, the next-generation consumer group born between 1979 and 1995." Recently the company announced that if it can get 30,000 people to "like" the Explorer on Facebook, it will give away a 2011 model.
Get More Here
OR just click on the link below:
http://www.businessweek.com/magazine/content/10_30/b4188064364442.htm
Brands are using monitoring tools such as Radian6 to identify what people are saying about their brand.
'
'
'
'
Metrics used to evaluate success in corporate social media might include: number of Tweets; number of re-Tweets (a Twitter message that's resent by a follower); instances of "customer recovery," in which an irate civilian is successfully mollified; an increase in the number of Facebook fans or Twitter followers; and the number of photos of your product that have been posted online. "We look for opportunities to take our fans and give them more reasons to share their fandom and express their love for the brand," says Rick Wion, the director of social media for McDonald's (MCD). Wion says he is currently crafting a measurement scale that would compare his metrics to the company's traditional media efforts.
Because most of the tools of the profession are free, the new class of social media managers can find themselves stuck with meager operational budgets. One solution is to team up with flush neighbors in the marketing department to create campaigns aimed at converting relevant social media "influencers" (anyone with a bunch of followers anywhere online) into "brand ambassadors" through the strategic deployment of free stuff.
Earlier this summer, for instance, Princess Cruises hosted roughly a dozen Twitter-loving travel hobbyists on an 11-day "cruisetour" through Alaska. It's hard to put a value on the results; Rick Griffin, owner of a site called The Midlife Road Trip Show, tweeted to his 20,000-plus followers: "My 'boat ride' was incredible!! Had the time of my life and I gained about 12 pounds :)."
Similarly, Ford Motor (F) last year handed over advance models of the Ford Fiesta to a hundred social-media-savvy "agents." In a press release, Ford described the agents as "witty, irreverent, and adventurous" enthusiasts who were "socially outgoing, and more than happy to share their opinions" with fellow "Millennials, the next-generation consumer group born between 1979 and 1995." Recently the company announced that if it can get 30,000 people to "like" the Explorer on Facebook, it will give away a 2011 model.
Get More Here
OR just click on the link below:
http://www.businessweek.com/magazine/content/10_30/b4188064364442.htm
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