Much as been speculated about the Yahoo and Microsoft integration and much more has been written about it. Finally, the much awaited details of this alliance are now clear and out for the public. I have provided few posts on my blog on this already- HERE and HERE. While this may not appeal to a general user, unless Bing screws up on the technology front and fails to serve well to the searchers, it does have an impact on marketer, agencies, search professionals and whoever is in the search marketing industry.
But here is a top level overview.
Bottom line:
1) Yahoo's results will be powered by Microsoft's/ Bing's search technology. Therefore, slowly all search results (currently it is 25% in the US) on Yahoo will be a result of Bing;s search algorithm.
2) Searches on Bing will continue to be powered by Bing;s own platform.
3) YES! Your SEO results will be impacted and will be powered by Bing. So SEO guys start working on improving your Bing ranking (though things may change soon).
4) For the advertisers there will changes on the campaign management front. These would range from match type changes (from Yahoo's Standard and Advanced to Bing's Exact, Phrase and Broad) to targeting to KW negatives or exclusions to canonicalization. So watch for these changes and be prepared to work with new the standards.
5) Your minimum bid changes from $0.01 to $0.05.
6) You will be able to advertise on Yahoo and Big with only one account.
Thanks. Any questions drop me a line.
No comments:
Post a Comment